Amyris Inc (NASDAQ: AMRS) has announced that the company has partnered with Naomi Watts to launch a new consumer brand. The newly-launched brand will sell menopause-related science-based wellness personal care products to help women deal with the condition. According to sources, Ms. Watts, actress, mom, and co-founder of ONDA Beauty, is committed to breaking the stigma of menopause among people. Besides this, she is also keenly interested in working in areas like clean skincare and wellness.
There is a need for a wellness brand that is focused on menopause
If numbers are believed, by 2025, more than one billion people globally will be experiencing menopause. It is estimated that by 2025, the world population will be eight billion, and 12% of the world’s population will be going through menopause by then. What worries experts is that about 75% of the women can experience a slowdown in overall productivity. Factors like the increased dependency on medication and decorating in the quality of life can be the reasons for this. In addition, the stigma attached to menopause has resulted in many women not openly discussing and debating about the medical condition. Introducing a range of quality products for an affordable cost can offer respite to many women experiencing menopause as it can help them deal with the condition.
Range of products will help women deal with menopause concerns
In the backdrop of this, taking advantage of Lab-to-Market™ science and technology, Amyris Inc aims to capture the market by introducing its range of products. Labeled as sustainable as the products will be created from safe ingredients, the consumer products help women deal with the various menopause concerns. With the introduction of the new brand, Amyris Inc aims to grow and strengthen its position in the market space segment of clean health, beauty, and wellness products.
Ms. Watts comments on this venture
“In partnering with Amyris, we’re endeavoring to equip all phases of menopause with products, tools and resources that make us feel celebrated and empowered, both physically and emotionally. No one should walk through this alone. I couldn’t be more excited and proud to share what we’ve been working on together very soon,” Ms. Watts said.